Documentaries often carry a sharp specificity by design. The backers and filmmakers have zeroed in on a pointed topic or singular issue they feel needs a spotlight or, even stronger, a public wake up call. Sometimes, they downright demand it. The challenge of an exemplary documentary is to convince next to its natural aim to inform. Their demands need worth, especially if the subject is too narrow to the point that it is inconsequential. That’s where the documentary No Small Matter lives up to its title. The demand matches the worth.
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