3 Movies That Used Instagram Marketing and the Way They Did It

by Sujain Thomas

As far as marketers are concerned, they are trying to diversify and build useful strategies to pique audience interest in innovative ways. In this article, we are going to walk you through some of the film industry examples that leveraged Instagram statistics to take their messaging and information delivery to the next level.

The photo-sharing social app could be perceived as an initial and final level of interaction with cinema. It could be a customer viewing a post in pre-production, follow the channel, and offering a community for the movie fans after release.

You will find numerous case studies to support Instagram use. For instance, TV Land wished to promote their show ‘Teachers’ to a younger audience. Once they ran a successful campaign, TV Land cited that they witnessed a 21 percent jump in their brand awareness.

According to an article published on Huffpost.com, you can create stunning Instagram content to make top celebs share your content. Why celebs alone! Even your fans can share your Instagram posts for boosting reach and brand awareness. Therefore, let us see how these movies used Instagram marketing to succeed.

1. Hunt for the Wilderpeople

First let us begin with small-scale movies that made their mark with Instagram content. If you look at the media exposure and size of this film, it has done extremely well. In simple words, it nailed their Instagram content. It is an independent movie from New Zealand, had 8,830 followers, and shared some of the best quality Instagram content. The follower figures were expected to increase more as the movie gained more popularity.

When you compare Hunt for the Wilderpeople with other small-scale movies like The Witch and Sing Street, they managed to garner 7,665 and 6,140 followers respectively. The makers of Hunt for the Wilderpeople managed to garner huge followers because they shared numerous types of social media content, both the actors and director featured regularly, and sourced photos and paintings from fans.

2. Zoolander 2

As far as Zoolander 2 is concerned, it used its voice and character to a significant level on social media. Then, this strategy might not suit all filmmakers but this movie took its Instagram promotion for Zoolander 2 to another level. The film marketer playing on the persona of the actual characters did something out-of-the-box. Their Instagram account was full of funny quotes, celeb friends, and modeling shoots. However, the one million followers that the film’s IG profile reached were due to its big marketing budget, and the normal access to celebs.

This film cashed on the film industry and paid more attention to making the most out of partnerships. The marketers of Zoolander 2 knew their basic very well, as they used all things such as news headlines and election hashtags to stay newsworthy. If your Instagram basics are strong, you will have reasons to buy Instagram followers and likes.

Whether it is celebrities, news agencies, or magazines, this movie made the best use of the collective potency of the fashion industry.

3. The Hunger Games

When you have a film with loyal millennial and teen fan following, its Instagram marketing had to be a success. Whether it is sharing designs from the film show, customizing scenes, interviews, the social media promotion matched national and global days. The Hunger Games has a whopping 1.4 million fan following.

The things the marketers did well are using promotional interviews, use of behind-the-scenes shots, and leveraging of sketches, designs, as well as additional materials.

How the film marketers did the Instagram promotion

Share content before the film release:

These film marketers used behind-the-scenes shots and images to capture the fun involved in the set. You can do this during the promotion and production phase, thus proving users with the inside content they are looking for. It would help in developing the fun and excitement surrounding the film. You can also share the film director’s experience to pique user interest.

Respond to user comments and keep the conversation going:

If you already have loyal fans, ensure you reply to their comments. You must appear as the voice of your new film than just a transmitting means. Respond fast to the comments. If you take days to reply, the conversation will be lost. If these film marketers can do it, you too can do the same and take your film branding to the next level.

Use different types of content:

Use different kinds of photos, videos, sketches of costume design, storyboards, and cartoons that would pique audience interest. Just introduce the film as much and not to give out the whole story. Let your fans keep guessing. Make sure you use interactive content. Use the Instagram Stories feature for generating longer user views.